11 Secrets to Double Your AdSense Earnings

Most bloggers lose ad revenue, because their ads are not optimized. Are you struggling with putting AdSense on your blog? Do you use a free WordPress plugin for AdSense, or Auto Ads, and feel like your websites should earn more?

The reality is – most bloggers “lose” as much as 50% of their potential Adsense income! Your website / blog could earn a lot more, if it was properly optimized.

A typical blogger spends all their time on producing content, doing marketing, social sharing, etc., and at the end of the day, does not have energy or time to spend on ad optimization. I know this first had, as I spent years doing 3-5 blog posts per week, with ~1500 words each, and working full-time in my business.

However, with good optimization, you can easily improve your site’s ad revenue by at least 50%, and 2-3x is not unheard of! And you can do ALL of it, typically within 3-4 hours!

If you follow the steps outlined in this guide, you will see a significant boost in ad revenue! In my experience, increasing website ad earnings by 70-130% is an average occurrence!

If you apply all the secrets described below, you can expect a 2-3 times increase in earnings, reduction in bounce rates, and higher overall user satisfaction for visiting your website!

Read: Making money by blogging with Adsense – complete guide on setting up Google ads on your website.

Doubling your Blog’s AdSense Earnings is Easy!

In screenshots above you can see the effects of optimizing ad placements, and page design elements, resulting in 128.7% increase in revenue per 1000 page views (RPM)!

Follow the 11 secrets that I’ve used to increase my websites’ revenue by two-fold or more. Spend the time to understand what needs to be done and why, and I can guarantee that you will see a significant improvement!

It will take some work from you, but I believe that spending 3-10 hours (one time) is worth a lifetime of increased revenue.  When your traffic increase, your ads will already be optimized, and you will see exponential returns!

Lifetime Website Adsense earnings

A typical blogger spends all their time on producing content, doing marketing, social sharing, etc., and at the end of the day, does not have energy or time to spend on ad optimization. I know this first had, as I spent years doing 3-5 blog posts per week, with ~1500 words each, and working full-time in my business.

However, with good optimization, you can easily improve your site’s ad revenue by at least 50%, and 2-3x is not unheard of! And you can do ALL of it, within 3-4 hours!

Above the fold ads make over 50% of all site income with AdSense Click To Tweet

The trick here is to know what to optimize, and use the right tools! Naturally I recommend using my AdSense Plugin (if your blog is using WordPress) – however, you can do it all without the plugin – it will just take few extra hours of one-time work (full details below).

That said, here is how you can “instantly” boost your ad revenue:

1) Ads Above the Fold Earn More than Any Other Ad Placement!

I ran AdSense reports for over 20 of my blogs (40+ million ad impressions in the last few months), and they all show the same trend:

  • Above the fold ads outperform “in-content” ads by 2:1 margin
  • Above the fold ads outperform “after-content” ads by 3:1 margin

Ad revenue share by placement on website

What this means – a single ad above the fold, can bring in the same about of revenue as multiple ads below fold. I typically run 2 ads inside content, and one after content.

The conclusion here: You should put most emphasis on how well your top ad is optimized, and to remove as many distractions as possible.

A downside of above the fold ad placements, is that your time-on-page MAY go down slightly, as some people may be inclined to leave your site before they get to read it.

However, the way I see it – they were probably going to leave ANYWAY, so why not make some income for yourself in the process? 🙂

2) Responsive Ads don’t work as well as you think

2 years ago I bought a website that had primarily mobile traffic and was using responsive ads everywhere. I replaced those with fixed size ads and doubled my revenue instantly.

The problem with Responsive ads – they show ads based on HIGHEST AdWords Bid (or highest Cost-per-Click / CPC), without regard for ad format.

There are certainly other algorithmic adjustments that determine which ads show, but overall, the responsive ads typically show an ad size that is LESS LIKELY to be clicked (for some weird reason)…

I used a simple PHP script, to display one ad size for Desktop users, and another ad size for Mobile users. This way I did not have to rely on Google’s automatic ad size adjustment.

You can use this script yourself (link at the end of this post). However, it requires some modifications to your website code, which many bloggers will be uncomfortable doing.

So to make things easy for myself and other bloggers, I’ve incorporated this feature into my plugin for WordPress, which I created to manage ads on all of my sites, and have recently made it available for the public.

PRO TIP: In my latest test (which is still running, and I will publish the results at the end of August 2018), I can already see that Fixed ads outperform Responsive ads on DESKTOP by 4.6 to 1 margin!

That is right – if you make $1000/mo with a responsive ad on desktop, you could be making $4600/month by switching to fixed size ad!

Google Responsive vs Fixed Size Ad types

I’m not exactly sure about mobile, as there were some anomalies in the test (several very high CPC clicks), which skew the current results, and require longer test period.

The takeaway here – figure out a way to use two fixed ads in the same placement, instead of relying on Google’s responsive ads. You can use my (paid) plugin, or the free script, but you should definitely do this ASAP, if you want to increase your earnings!

3) Don’t use Google Auto Ads

It’s very tempting to use Auto Ads – “place one piece of code on your website, and Google does the rest”. Sure it works, just like that. But in my testing, placing the ads on the website yourself, will likely improve your revenue by at least 30% (my result was 61% increase, but my site & ad placements are heavily optimized).

Auto Ads Experiment - Total earnings bar graph

Besides the obvious higher ad earnings, there is another factor. Auto Ads places ads randomly, wherever Google’s AI deems appropriate. That makes your site looks “pretty bad” to say the least.

Additionally, my clients have experienced a strange behavior, where half of their pages where not showing ads at all!

Lastly, if you are selling a product or service on your site, where you don’t want ads to appear above the fold, and want the ads to just capture traffic that’s about to leave anyway, you cannot control that behavior with Auto Ads.

4) Don’t use Link Ad Units

Link ads typically have “higher” CPC than Text/Image ads. However, they require a “double-click” to make you any money. What that means – user clicks once, and then sees a confirmations – something like “Are you sure you want to click this ad?”

Google does this to prevent “accidental” clicks, because Link ads often look very similar to site navigation or links inside your content. Also, many publishers will place link ads, where they confuse a site visitor into thinking, that it’s an actual “link”.

As a result, while Link ads have higher cost per click (CPC), their click-through-rate is MUCH lower.

And I think link ads just look completely ugly 🙂

ugly AdSense Link Ad Unit

5) Test different ad sizes / formats / colors

I’ve been doing AB Testing (split testing) for the past 4 years! As a result, I now have a pretty good idea what works better. But I still test some new variables, on continuous basis (see tip #2 about responsive ads).

Using these AB tests, I was able to figure out that a particular ad size makes 138% more money, compared to the one I’ve used from 2008 through the end of 2015!

That means that I probably lost over $40,000-60,000 over several years, just because I did not test!

The main mantra of CRO (conversion rate optimization) experts: ALWAYS TEST! AdSense optimization is in essence CRO. The conversion here is the “click”.

To find out which ad work better, it’s best to have to ad types, split-tested (50/50) against each other, in the same position. Run the test for 2 weeks or a month OR if you have high traffic website – 50,000-100,000 ad impressions.

After you complete the test, you should have a clear winner. Use the winning ad size/format going forward, and earn more!

You can always try another ad size to the test, and compare it against the winner of your first experiment.

How to AB Test AdSense:

There is a million ways you can test it, but most of them are not very efficient. I will provide a few tools (for WordPress) that I have used in the past for AB testing.

PRO TIP: AB Testing is a core part of our WP plugin – we use ab testing extensively, and this feature helped us earn at least $10000 extra in the past year alone, as well as save over 90 hours – time that we would otherwise waste on setting up experiments manually!

Here is how easy it is to set up AB testing with Ads Ninja plugin (Variant A is a control version, whereas Variant B is the one you test):

AdSense Ninja Plugin - AB Test Settings

However, not all blogs/sites run on WordPress. Also our plugin is not free, so some bloggers may not want to buy it (which is fine) 🙂

Still, it is actually fairly simple to create a test yourself, completely, using simple PHP functions ( don’t get scared here 🙂 ), and integrate it into your WP Theme. That is exactly how I did it between 2014 and 2016, which is when I started developing my plugin. The only issue with custom AB tests – immense amount of time that you will need to spend on setting it up.

The way it works is so: You take a random number between 1 and 2. If the number is 1, you show variant A. Else, if number is 2, you show variant B.

Very simple – here is the PHP code:

if (rand(1,2)==1)
   { echo 'Show ad A'; }
else
   { echo 'Show ad B'; }

Now what I did is create ad files inside my WP theme folder (like ab-test-ad-a.php) and instead of echo 'Show ad A';, I did include 'ab-test-ad-a.php';

Then you would simply place this code in the template file for single post or page, above OR below the_content(); function, and what user would see was a rotating ad above or below article text!

If you are scared of PHP / Coding (which most people are), you can use free AB testing plugins. But then you would have to either place plugin short-code on every page / post of your blog, or just on pages that you want to test.

Modifying the Theme template (or using my AdSense Ninja plugin) allows you to run these test on ALL posts or ALL pages, without editing each post separately!

Another issue with putting short-code on every page/post is this: What happens if you want/have to remove those shortcodes (ads)? You will have to go back to each post and fix it. Imaging that you have 200 posts 🙂

Bottom line – displaying your ads on all posts/pages automatically is much more convenient that doing it manually.

6) Use White Background and Classic AdSense color scheme

There is a reason why 99% all books are printed on white paper, using black(ish) ink. It’s the easiest color scheme for humans to read for prolonged periods of time.

All my blogs use white background, and yours should as well. Don’t just take my word for it – Brandon Gaille (the legit blog millionaire) who is also using Adsense, along with other revenue streams, covered this topic in numerous blog posts and podcasts, and we completely agree on white!

And so does Google, Twitter, Facebook, NY Times, etc.

If I come to a site with black background, my eyes begin to hurt within 3 minutes. As a matter of habit and principal, i leave these sites immediately (unless it has some REALLY important info).

So use white(ish) background for your main text section, with matching BG color in your ads. Make the transition from text smooth and unnoticeable – it will result in more ad clicks!

Google AdSense - Classic Color Scheme

I also use the classic color scheme on ALL my ads – white background, blue Link color, black text, and green URL color. However, in the past 3-4 years, Google has been largely ignoring this setting, and applying their default link/url colors, and automatically testing them.

I suppose I keep doing it as a matter of habit, while hoping, that google will some day resume displaying the “classic” style. I feel that in the old days, these classic ads were making more money. 🙂

7) Don’t use borders on your ads

In various tests that I and other “adsensers” have conducted, ads with borders performed as much as 50% worse that identical ads, but without borders!

AdSense Ad Unit With Border - Low CTR

In fact, I believe that Google has been ignoring the Border Ad Style (just like they’ve been ignoring “classic” ad style) in the last few years, because their internal data shows how poorly the border ads perform in Click Through Rate.

Keep in mind that border style has no effect on AdWords bid, so advertisers would bay the same, for a click or bordered OR borderless ad unit, granted that all other factors are equal.

Therefore it is the visual style that deters users from clicking on these ads. Hence lower overall earnings are a result of lower CTR!

8) Remove distractions from your site, to increase CTR

Just like in case with border ad styles, on-site distractions deter visitors from click the ads. This causes lower CTR, and lower earnings.

Distractions themselves do not affect cost per click (CPC). It’s the ad position, page/site content, and current bids that make CPC low or high.

Yet most blogs (especially WordPress based), will have post meta (date, author, comments count, etc), along with gigantic social buttons, and often a CLICKABLE featured image.

Now your best performing ad is competing with 3 extra elements on page, which are completely useless at this stage.

On top of that, these useless distractions actually push the ad BELOW THE FOLD, which severely reduces the likelihood of ad being clicked!

Here is a random website that I found for sale on Flippa.com. This site has immense waste of screen space. THe only ads above the fold are HEADER ad, and SIDEBAR ad, which both get VERY POOR conversions!

Why are these elements useless?

1) Meta can be put after content, and only readers who care to know the publish date, author or comments count, will look for it. To others, it’s just a waste of screen space.

2) Clickable featured image, usually will just open that image in a new tab – what is the site owner’s benefit for that??? Even if featured image is not clickable, most of the time it will take 30-50% of screen height, not convey any important message, and just be there, because “everyone else is doing it :/

3) Social share buttons are “important”, although I find them utterly ineffective – I’ve never seen them increase my social engagements in any significant manner.

At the same time, user just came to your site – they don’t even know if they like it. Do you think they will share it right away, just because you put these buttons up top? Yea, I doubt it.

Bottom line – bloggers populate the ever-so-important above the fold space with useless things, and then go like “why am i making so little money? Adsense sucks!” … Well duh?! Clean up your site – you should see at least 25% boost, just from doing that alone.

Now think about it. Lets say your site makes $1000/mo. You increase that by 25%, and it now makes $1250/mo ($250 if free extra income just because you spent one hour cleaning things up). That is $3000/year.

Imagine your site is earning $5000/mo – do the math 🙂

However fewer clicks occur, because site visitor who is “on the verge” of clicking an ad, glances at some flashy element, or a meaningless link, and doesn’t do the what’s necessary ( clicking ads of course 🙂 ).

As we discussed in the first and most important secret of improving Adsense revenue – ads above the fold make most money for the majority for sites.

9) Optimize Mobile Page Layout

Just like on Desktop, unnecessary element on mobile also distract users for reading your content, clicking on ads :), and ruin the UX/UI overall. However, I feel like on mobile, these distractions have a much greater impact.

Mobile site users are very speed conscious, always in a hurry (the need answers right away), are more sensitive space wasting page elements, and are much more likely to leave your site, if they can’t find an answer within 5 seconds.

At the same time I see more and more site owners, overloading users with Locations sharing requests (why???), Site Notification prompts, full screen popups & Cookie policy agreements, on top of the above mentioned Post Meta, Feature Images, and above the fold share buttons.

I personally just leave the sites that bug me with all this garbage. I just need to read 5 sentences of text, to get what I’m looking for.

Therefore it is crucial to not only rid your site of the items mentioned in secret #8, but also make it simple and easy for mobile users to get the info they want, and have them click an ad, while they are on your site (or do any other conversion that you strive for).

Fortunately it’s not difficult to clean up the mobile version of tour site, since most themes today are responsive, and by cleaning up desktop site, you do the same on mobile!

And your impact will be noticeable immediately, AND in a big way. With average site traffic creeping onto 60% of total, improving mobile income by 100%, will increase your overall site revenue by 50-70% with very little work.

10) Use Rectangle ads instead of horizontal banner

Rectangle ads perform as much as 137% better than horizontal banners. I am not sure what the exact reason is. I think it’s a combination of larger ad size and higher CPC bids from advertisers, that increase overall income from rectangular/square ads.

AdSense Rectangle vs Horizontal Banner

However your SHOULD test this! In some of my experiments, I’ve seen virtually no difference between the two. In other test, difference is about 45-50% (which is still incredible).

I am also curious about Auto Ads in-article ads that are 700×200 pixels. The width here is flexible, and is derived from the width of your content. The 200 px height make these units use a combination Image + Text format, which looks very attractive to me.

I want to test this “custom” ad size. However I’m afraid that non-standard size lowers ad inventory, and Google’s AI may not provide the Image+Text format that I want 100% of the time.

11) Use Text + Display ad types

If you look at the chart below, you will see that over some period of time, TEXT ads have made 48.5% of total income across all my websites, while only being shown 26.8% of the time (ad impressions). In rough terms we can say that Text ads RPM is double that of Display ads. It is true for virtually all adsense publishers, and you should check your statistics to confirm this.

So naturally, you will want to disable display ads, and make all your ads TEXT-ONLY. I did try it, and don’t recommend doing it :).

As soon as I disabled the display ads, my overall RPM went down by about 20%. Reason for this, is how AdWords bidding works. Text ads have highest CPC, and second highest CTR (first, if we exclude the minuscule number of Flash ads).

However if you disable display ads all together, your 2nd/3rd bids will be much lower, and it will affect the overall RPM negatively.

Now as always, I suggest you test this! It is possible to set up a test where 50% of all your ads are Text-only, and other 50% are Text + Display ads. After you run such test for at least 100,000 ad impressions (for each ad variable) you will know what works better for you.

It is a particularly painful (difficult) test to set up. While you can use my plugin to independently test each ad placement, I feel that running both at the same time will affect on-page ad inventory.

The best way to test this, is to have 2 separate site versions – one with only text ads, and second one with display+text ads, and make sure that you do not show both types at the same time.

This is how I ran my auto ads experiment – all the setup details are included in there.

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Use an AdSense Plugin that is designed for More Clicks (not more features)

I suggest that you skip the free plugins found in WordPress plugins directory. If they did the job, I would hot need to suffer with ad placement for years and would not have developed my own plugin!

The “free” plugins are made by (mostly good) WP developers, but lack the knowledge of AdSense optimization for conversions (more ad clicks). As a result you lose AdSense revenue, due to poor placement low Click-Through-Rates (CTR).

Of course you can (and should) try them out – I want you to know the difference 🙂

However, by using them long-term, you will be leaving money on the table (losing as much as 50% or more of your potential AdSense earnings).

Beginner
$169
Single site
Mobile & Desktop ads
Ads Above & Below Content
Powerful A/B Testing
Place ads with Short-codes
Ads Inside Comments
Buy Now >
Ultimate
$329
Unlimited sites
Mobile & Desktop ads
Ads Above & Below Content
Powerful A/B Testing
Place ads with Short-codes
Ads Inside Comments
Buy Now >

Some FREE WP Plugins that I do recommend (and use myself):

Mobile Smart – free WP plugin that allows you to set a desktop and mobile theme for your site, based on visitor’s device type. I still use this plugin on my main non-adsense sites, to display different layouts/designs for different devices.

Them mobile theme I use is Minileven (included in WP JetPack plugin). You can extract Minileven from JetPack zip file.

If you install JetPack, Minileven will be located in /wp-content/plugins/jetpack/modules/minileven/theme/pub/minileven folder.

Optionally you can download this zip file, and just install it as a regular WP theme. Then use Mobile Smart to set Minileven ad your default mobile theme. Later I will provide an AdSense-optimized version of Minileven!

How to Make Money Blogging with Adsense in 2018

Can you still make money blogging and using Google AdSense in 2018? YES! Best of all, Google sends you free organic traffic, & them pays you when these visitors click on ads – what can be better?

I’ve earned over $370,000 with AdSense, and continue to make pretty good passive income.

Currently, I’m earning over $100/day (over $4k/month) from my Adsense blogs, with literally less that 1 hour upkeep per month.

The only instance when I actually spend any time is when I purchase a new investment site, and work on installing/optimizing ad placement on it.

Sometimes, I may order 1-3 articles for a new website on Upwork (or my wife will write them), to do a little SEO/Content marketing boost, and that is it.

After that, every one of my sites goes into passive income mode.

How does AdSense work?

Basically the way Google Ads work is this: first, a blogger needs to sign up for the program. A huge perk is that Adsense is absolutely FREE to use!

Once approved, you get access to tons of advertisers in Google’s network, who want to display their ads on your website.

You create the ad units, place the ad code on your site, and sit back. When your readers like the ad and click on it, you get paid. Sounds simple, right?

Well, the trick here is how many visitors your blog gets, and where you position those ad units on your site, so that you don’t violate Google’s TOS (policy).

Many newbie bloggers run into this problem when they are trying to get more people to click on ads.

ADSENSE PRO TIP: Never click ads on your own website – it’s a sure way to get your account banned for life. Google has sophisticated algorithms to detect invalid clicks!

Also never participate in so-called click for click schemes – they don’t work, and once again, you put your adsense account at risk!

ADSENSE PRO TIP: Never click ads on your own website – it’s a sure way to get your account banned for life Click To Tweet

Is Adsense really profitable?

The answer is YES! Adsense is the highest paying main-stream ad network, and a well-developed Adsense website is even more valuable today, then it was 1, 2, 3 years ago.

While everyone is going crazy over Amazon affiliate, FBA, Shopify drop-shipping, Affiliate marketing, etc., I am convinced that Adsense is one of best and fastest ways to make money online. Especially, if you are into the “hands-off” approach.

You can see that this is true by looking at listings on Empire Flippers (EF) and Flippa. There is a complete lack of quality AdSense listings on these two biggest platforms for buying and selling a website.

Furthermore, I recently sold one of my AdSense sites in 3 hours and 38 minutes, after the listing went live on EF.

Even the marketplace managers were amazed – they told me it would take 2-3 months. However, I knew it will be a quick sale. Here is why:

  • There was only ONE 100% AdSense website at that time, listed on Empire Flippers, which was selling for “50-60” months of earnings
  • Other sites that utilized AdSense had a very small percentage of total income attributed to Google’s ad network
  • Most “quality” Adsense sites on Flippa ether sold for an insane 40+ multiples, or sellers we unwilling to sell for less than 40X. Often they wanted 50X or more.
  • It’s nearly impossible to find a reasonably priced (under 35X) Adsense website
  • It’s nearly impossible to find a decent Adsense site, period!

More here.

How much traffic do you need to make money with Adsense?

To get started with Google ads, there is no minimum requirement for website traffic. Even if you have 5 visitors a day, you can still sign up and create and Adsense account.

Brandon Gaille from “the Blog Millionaire” makes an estimated $9K – $33K per month on his blog, from AdSense alone! This estimate is based on 1.5 million monthly page views on his website. Not too shabby!

Monthly AdSense Earnings Estimate for BrandonGaille.com

Maybe he actually makes more – at some point he claimed to make $100K / month, but I would want to see some proof of income and site traffic. You can see his organic site traffic here on SemRush.

Brandon Gaille from “the Blog Millionaire” makes an estimated $9K – $33K per month on his blog, from AdSense alone! Click To Tweet

Bottom line – the more visitors you have on your website – the more money you will make. However, if you place the ads in the right spots, you can make much more money, from the same number of readers!

How To Display Adsense on your website

There are several ways to deploy AdSense on your website(s). The most primitive way is to copy ad unit code, and paste it directly into your content. However, if you do this, you will quickly realize how limited and ineffective this method is.

There is also Auto Ads – paste one piece of code into a website’s header. However, they look ugly, and you will be losing 40-60% of your revenue, because of poor earning performance!

If you run a custom CSM (content management system), the only way to deploy Adsense is to include ads into template files. I do this on some of my sites, and used to do it on all of my WordPress blogs, before I developed my own WP Adsense plugin.

If your blog/website is based on WordPress, I recommend my AdSense Ninja plugin, that is built to make your ad insertion easy, fast, and most of all, profitable! I use this plugin on all my blogs/sites, and see over 70% ad revenue increase over other plugin.

Beginner
$169
Single site
Mobile & Desktop ads
Ads Above & Below Content
Powerful A/B Testing
Place ads with Short-codes
Ads Inside Comments
Buy Now >
Ultimate
$329
Unlimited sites
Mobile & Desktop ads
Ads Above & Below Content
Powerful A/B Testing
Place ads with Short-codes
Ads Inside Comments
Buy Now >

Obviously, you are free to use any other method of placing ads on your site. However you will most like face an issue of serving different ad sizes on Desktop vs Mobile, and may naturally resort to “responsive ads” (which change in size depending on user’s device). However be prepared to lose upward of 80% of revenue on Desktop and 50-70% on mobile, if you use responsive ads.

I recommend that you test responsive VS fixed size ads, to see for yourself mow much money you are leaving on the table.

BTW, you don’t have to use my plugin to get maximum ad revenue. In the video below, I explain how you can do everything that my plugin does, without spending a dime.

The only drawback of the above method, is you would have to do some “coding”, and it takes 1-2 hours to set everything up.

PRO TIP: If you follow the steps in the video above, you can easily improve your ad revenue by 30-50% over other plugins of Auto Ads. It is very much worth your time! Once again – if you want an easy way to place ads on your site, i recommend my plugin, and if you want to achieve same results for FREE, follow the video above.

Of course there are other WP plugins for Adsense, but none of them accomplish what I, as an AdSense publisher need. This simply because they are developed by “programmers” who have no experience with Adsense, and don’t know what publishers need. All they do is just copy the same set of features from one another.

That is why I developed my own plugin! If I could do a side by side earnings comparison between my plugin and any other, I would.

Unfortunately, none of them have the optimization features that are intended to maximize your Ad revenue – therefore the test would not be “equal”.

Nevertheless, you are welcome to try the “free” options available on WP Plugin directory. But I have to warn you – getting overwhelmed with useless functions is the least of the problems you will face. The most important issue will be loss of revenue, due to poor ad performance.

How much does Adsense pay per 1,000 views?

On average, you can earn anywhere from $2 to $25+ for every 1000 visitors to you blog or site. This is referred to as RPM (also known as CPM) or Revenue per 1000 Impressions or Page Views.

Therefore, if your blog gets 30,000 readers each month, you would make between $60 to $1500+ per month.

Now if your blog is about some “monetizeable” topics and your readers are mainly from US (this is discussed below), you will likely earn over $15+ RPM or $900+ each month!

Examples of how much bloggers earn

To give you an example, I went to Flippa (an “eBay” for websites) and just searched for some sites that make money with Google ads.

I used Flippa ONLY for researching information for this guide. I don’t recommend you start buying websites if you’ve never ran a blog/website before, and have no experience with Domains, DNS, Hosting, FTP, cPanel, WordPress, Google Analytics, SEO, Social, etc.

Also, it’s a relatively easy way to lose your money if you don’t know what you are doing!

Just like in the Stock Market, the site can be a Pump and Dump scheme. This means that the traffic could be artificially inflated, and clicks on Adsense can be hijacked with Bots.

Once Google figures this out, they will ban the AdSense account involved in such schemes – big or small!

I found a few that look Legit. Here is how much they make, and what their blog is about:

Tech blog making $1,200 per month on AdSense, with 86,000 page views

Smart Phone niche site making $1200 per month on AdSense

This site is about tech – phones, computers, windows, mac, iPhone, Android, etc. They get about 86,000 page views per months, and last month made about $1200.

If we divide $1200 by 86K, we get RPM of about $13.95, which is pretty good if you ask me (compared to most sites you can find on flippa.

Here is a “gold prices site in Indonesia” that made $450 with 545K page views last month.

So this site’s RPM is $0.826. This shows you that where you readers come from is also an important factor in how much your blog will make. Big difference with $13.95 RPM for the first example.

Cost per click (CPC), and how to increase it

AdSense is primarily a CPC or Cost per Click ad network, so you earn money every time a legit site visitor clicks on the ad, displayed on your site.

Cost per click ranges from $0.01 to sometimes over $20 per click (I once had something like a $50 click, and got paid for it). However, those are extremely rare!

EX: Hair-brushing topic will make a lot less per click than a Mortgage or Credit Card or Auto Insurance one, because “hair brushing” pays $1.32, whereas “auto insurance” pays $56.70 per click, according to latest SEMrush report.

However if you are a beginner blogger, it will be nearly impossible for you to rank highly for “Auto Insurance” any time soon, whereas hair brushes is fairly attainable. The trick here is to find topics/keywords that have high CPC and relatively low competition.

SEMRush is an excellent tool to research CPC for specific keywords, potential traffic volume to your blog, and competition. Use the widget below, to see how it works (its FREE):

To have a dramatic effect on CPC, you need to find and develop high paying content. Most of the time CPC is around $0.75-$1.50.

Ex: Let’s say you get about 100 clicks per day, averaging $0.85 – this means you earn $85 per day.

You can’t control CPC directly. But, depending on your blog’s content, you will have higher or lower paying ads.

What you can control (in some ways) is how many clicks you get, by optimizing ad placement. Be careful with this though, you don’t want to violate Google’s AdSense TOS/Policy.

At the end of the day, there is not very much you can do to increase CPC, because it depends on current bids from advertisers, time of the year, advertiser budgets, and the topic of your website.

The only thing you can do, is change the “topic”. Remember, AdSense is primarily a contextual advertising network, and while 20-40% of revenue is from targeted or personalized ads, the majority is still based on your content.

If you are starting a new blog, try to pick a topic that is interesting to you, pays well, and has relatively low competition. If you already have a blog, find a related topic that has a higher CPC – this way you will increase your overall revenue!

Click-Through-Rate (CTR) and how to increase it

The most effective way to dramatically increase CTR and overall site earnings, is to optimize your ads layout, and select the best performing ad sizes!

When you place ads in the correct positions, and optimal ad sizes, your visitors will click on more ads (click rate) and you will make more money!

The hard part, is where do you put ads, what ad sizes to use, and how to display appropriate ads on DESKTOP and MOBILE.

Our Ads Ninja WP plugin will help you do all of the above in an easy and fast manner (if your website runs on WordPress). However, the plugin is not free.

You can do everything that our plugin does yourself, only it will be much more time-consuming, and managing ads / changing positions will be somewhat tricky. But fear not – before I developed my plugin (for my own use primarily), I did all ad placements “manually”. I describe exactly how I did it in this video.

Ultimately, you want to look at your Page RPM (revenue per 1000 page views) to determine how much you are making per visitor.

To increase your CTR and Page RPM, (read the optimization section of this guide) you should:

  • Grow your audience
  • Optimize blog’s Ads Layout
  • Improve your mobile site.
  • Attract more readers from hight Cost-per-Click countries, such as US, Canada, Western Europe.

How to make more money on your blog, by improving Google Ads (optimization).

So there are many things that are outside of your control. For example, how much you get paid for each click (CPC or cost-per-click), or what ads show up on your website.

However, there are also many things you CAN control, by improving where your visitors come from, and what your blog is about.

Both of these will have huge impact on CPC.

The topic of your blog is important:

If it is about knitting or how to collect birch juice or smart phone games, chances are your CPC will be low.

By contrast, Insurance, Credit Cards, Personal Finance are all HOT topics.

However, you will have a lot of competition in these “niches” so unless you already have many readers on your finance blog, maybe it’s not a good idea to start one.

There are many other “good” topics, such as Health, Home Improvement, Cars, etc. Be creative, but definitely blog about your passion!

Where your readers are from is also critical:

As you can see in the example of the Indonesian site above, it gets very low RPM of about $0.82 cents.

This is because most if its readers are in Indonesia, where advertisers pay much less per click.

Therefore having US / Western European readers will greatly improve your CPC, so you should target these geographic locations with your content.

Adsense Optimization Tips

Changing the topic and location of readers on your website is hard and takes time. If your blog has been around for some time, it already has an audience and ranks for certain keywords in specific countries.

However, you can still make a massive impact on your revenue with site design, ad placement, ad units / colors / alignment / spacing, etc. Basically this is what’s called ASO or AdSense Optimization.

Brandon Gaille from “the Blog Millionaire” had a podcast called “How to make $100K from AdSense”. The podcast has been strangely deleted from the inter-web, but the “transcript” can be found here.

I put transcript in quotation marks, because that post was likely modified for the same reason that the Podcast had disappeared.

What is the best ad placement?

Brandon in his podcast mentioned that his layout and theme were tested with over 1,000,000 monthly page views to determine the best placement for ads.

I was skeptical, but after looking up his blog on SEMRush, he does get 1 million readers each month! OMG 🙂

 

Basically our versions are similar. Only I’m still skeptical about his choice of theme, although I will test it on my blog that gets many readers each month.

Brandon’s favorite WordPress theme is Newspaper 6, which you can look up or see my screenshot here:

The Blog Millionaire Website AdSense layout

In the podcast, Brandon said that he uses 970×90 large leaderboard ad between header/navigation and content, and then 300×250 rectangle below title. I did not find 970×90 on his site, when I checked in Oct, 2016.

Best Ad Layouts & ad-unit sizes:

From my own experience and Brandon’s podcast (although they don’t line up 100%) here are the best ads placement and sizes on your site:

My preferred DESKTOP ads layout:

  • 728×90 or 728×130 banner, centered above the content (above or below post title).
  • 250×250 square or 300×250 rectangle or 728×90 leaderboard, centered, under paragraph 3 or 4, depending on paragraph length.
  • 250×250 square or 300×250 rectangle or 728×90 leaderboard, centered, under paragraph 6-7, or after content.
  • No Sidebar ads

I don’t use sidebar ads for several reasons – mainly because over the years they did not work well for me. Adsense pays the most for the first ad displayed on page, and least for the last ad.

If you look at page HTML structure, sidebar comes LAST, even below comments, so it will have the lowest CPC on page. Also I noticed that people are not very likely to click on these ads.

My preference is to leave the sidebar space for the latest/most popular posts and to advertise my own product(s) or get people to sign up for email list.

My preferred MOBILE ads layout:

  • 250×250 square or 300×250 rectangle, above the content (below post title).
  • 300×250 rectangle, centered, after paragraph 3 or 4, depending on paragraph length.
  • 300×250 rectangle, centered, under paragraph 5-7, or after content.
  • Page header as short as possible (no big logos, unnecessary bread-crumbs, meta, search box, etc).

Brandon’s DESKTOP layout – podcast version:

This is what was in the podcast, but when I went to his own site, it was slightly different – see above.

  • 250×250 square, centered under post title
  • 300×250 rectangle, centered, under paragraph 5-7, depending on paragraph length.
  • 300×250 rectangle, centered, under paragraph 10-14, or after content.
  • No sidebar ads (only Brandon’s own products are displayed in sidebar).

Brandon’s MOBILE layout:

  • 250×250 square, centered under post title
  • 250×250 rectangle, centered, under paragraph 5-7, depending on paragraph length.
  • 250×250 rectangle, centered, under paragraph 10-14, or after content.
  • Page header as short as possible (no big logos, unnecessary bread-crumbs, meta, search box, etc).

Here is how Brandon’s mobile site looks like (see below). Btw, it violates Google AdSense policy 🙂 On mobile, ads should not push content below the fold! When you add Safari’s address bar when the page just loads, you don’t see any content on the screen of an iPhone 5.

So overall our tastes are similar, but I don’t use Rectangle ads at the top … although I would like to experiment with them.

Also I prefer 336×280 over 300×250 ads. They are same proportions, but 336 ad is just bigger, and is more likely to get clicks.
While I don’t have 1 million readers every month, I’m sure Brandon tested 336 ads as well.

How to optimize mobile Google ads

The Blog Millionaire MOBILE Website AdSense layout

The Blog Millionaire MOBILE Website AdSense layout

So Brandon has his site automatically switch from 300×250 ad on Desktop to 250×250 ad on Mobile. It’s actually pretty easy to do, by using this free Mobile Ads script.

I recommend using a theme that has a tiny header on mobile – Brandon’s header is super tiny (about 50px tall), but then he has the date and other meta and a huge title, that push down content and can get you in trouble.

Basically, on mobile, most of your clicks will come from the top ad, and second from the top.

Other ads will be rarely clicked, so it is very important to have your top ad as clickable as possible, without breaking the rules. I think I did pretty a good job with it.

Responsive vs Fixed Ads – Which Produces More Revenue?

Google created responsive ads as a solution for bloggers to deal with ads on MOBILE, by adjusting ad size to match content width. However, more often than not google will show a small ad, that user is less likely to click.

In my experience, responsive ads perform ~ 50% worse on Mobile ads sizes, and up-to 80% worse on Desktop compared to fixed size ads!

Optimizing Mobile Ads for better Click Through Rates, Cost Per Click and RPM

On one of my investment websites I was able to increase earnings 104% by just switching to fixed size ads on both desktop and mobile.

The biggest issue for bloggers and site owners is: how do you display proper ads on mobile & desktop?

I solved this problem with my AdSense plugin for WordPress, which allows you to display 2 different ads in the same placement (location) depending on user’s device.

AdSense Ninja Plugin - Pasting Desktop and Mobile Ad Code

Buy Now >

If your site is not on WordPress, but is using PHP, you can use my free mobile ads script to solve this problem. This script can also be used on WP, but requires some “coding”.

Bottom line – if you want to make more money with AdSense – spend a little more time on setting up fixed size ads, and avoid responsive ads.

Google Auto Ads – YES or NO?:

Similar to responsive ads, Auto Ads also adjust ad size based on content width. In addition to that, Google’s AI will display ads throughout your website automatically, based on the algorithm’s prediction as to where ads are more likely to be clicked, as well as not to disturb the site’s design.

In my opinion, and based on 40 days of AB testing, Auto Ads fail at both!

Auto Ads Experiment - Total earnings bar graph

  • First, Auto ads look completely out-of-place, and make your site look pretty horrible.
  • Second, ads display in bad positions, making them less likely to be clicked
  • Third, in my test Auto ads earnings were 61% less than regular ads.
  • Fourth, in may cases and/or on certain pages, Auto ads won’t display at all, even if you have them properly setup.

Once again, my recommendation for webmasters is to place ads either using my plugin, another plugin, or manually. The extra work during the initial setup will pay off very quickly!

Beginner
$169
Single site
Mobile & Desktop ads
Ads Above & Below Content
Powerful A/B Testing
Place ads with Short-codes
Ads Inside Comments
Buy Now >
Ultimate
$329
Unlimited sites
Mobile & Desktop ads
Ads Above & Below Content
Powerful A/B Testing
Place ads with Short-codes
Ads Inside Comments
Buy Now >

How I got started with AdSense, and how I’m doing now:

In 2008, when I started my first blog, I learned that Google provides ways for bloggers to make a few bucks when readers click on Ads. I was very skeptical, but excited.

However, when I learned that titans like NY Times, Huff Post, and many smaller websites and blogs are killing it with AdSense, I decided to give it a go.

Now, I make $112 per day doing what I love, and not having a boss!

Google adsense check shoemoneySo a while back, I did some research. I found this guy Jeremy “Shoemoney” Schoemaker who made $132K in one month on AdSense.

So that’s great (I mean really awesome) but he had 100s of thousands of site visitors every month.

Most bloggers never come near that volume, including myself.

If you read the Shoemoney blog, Jeremy says he stopped using AdSense a long time ago, in favor of direct advertisers. But if you go to the Shoemoney site now, there are Google ads all over. Ironic, huh? I guess AdSense is not bad after all:)

You may say – well that’s Shoemoney – what about you?

Well – here is my Adsense check; a bit smaller that Jeremy’s but still pretty sweet, if you ask me. This is my May 2011 payment from Google, from the good old days of paper checks sent by mail (before direct bank deposits):

AdSense Check $18704 - May 2011

AdSense Check $18704 – May 2011

I was pretty nervous having an AdSense Check for $18,704 sent by US Mail 😯 🙄 … here are the other ones:

Is AdSense right for you?

Is using AdSense a viable strategy for small-time to medium level bloggers?

Well, apparently it is.

Whether you already have a popular blog, or working on a new blog – you can already start making some income with AdSense. Of course it’s best if you have as many readers on your blog as possible.

If you don’t have many site visitors (like me), you have two options:

1. write mad amounts of good quality content and wait for it to rank and bring traffic

2. buy an established blog in your niche. This is what I do. I invest in AdSense websites and blogs. I put up my ads there and earn pretty good money – about $2,000-2,500 a month. This covers my mortgage.

online income from AdSense on 3 website

AdSense income on 3 website

My strategy is to improve ads on the sites I purchase, so that they are more visible and more visitors click on them. I look for and acquire underperforming blogs (in terms of “monetization”) and improve where and how the ads show.

If you run your blog, and have readers, then definitely give Adsense a try.

Dos and Don’ts of Adsense

For me Adsense is a great source of passive income, and I cherish it! I won’t do anything that could put my account at risk, because that would mean losing $100s of thousands of future revenues, and making my websites earn 3-5 times less!

I try to follow Adsense TOS (terms of service) to the letter, and if I’m not sure about something, I don’t risk it.

Here is what every adsense publisher should DO:

  1. Read, understand and follow AdSense program policies!

The end 🙂 … If you follow these rules, you should be alright.

Here is what every adsense publisher should NOT DO:

There are so many things here, and I can’t list them all. I will just list the main ones.

  1. NEVER click your own ads, and don’t ask your friends and family to do so!
  2. Don’t  participate in “click-for-click” schemes.
  3. Don’t ask site visitors to click ads “to support” your website.
  4. Don’t point arrows at ads, hinting users to click on them.
  5. Don’t place ads in sticky sidebars or popups, etc.
  6. Don’t use large ads above the fold on mobile – top mobile ads should be smaller than 300×250 px.
  7. Don’t put your ads above the fold, if it pushes your content below the fold.
  8. Don’t make your site content look like ads, to confuse users.
  9. Don’t auto reload pages where google ads are displayed.

Following these and other rules, will help you secure a long and prosperous partnership with Google!

DON’T DO – Ad placements that may (and likely will) get you banned

Here is what NOT to do if you want to make money on AdSense.

I found this new site for sale on Flippa, that is killing it with Google ads:

New website traffic and Adsense income

So their RPM is way on the upper end of the scale. With 12,874 page views in November, they’ve made $963. By doing simple math, we get RPM of around $75!!! This seems awfully high, if you ask me.

However, after looking at their home page, I think their “success” is short-lived and Google will likely ban them from Adsense.

Why? Because in my opinion they violate Google’s policies.

Take a look at the screenshot of their site – the ads look very misleading:

Website with Misleading AdSense placement – sure way to get banned from the program

On top of things, the seller of this site has a pretty poor rating – about 50% out of 24 transactions.

This tells me that something is really fishy with the site and the seller. So if it were me, I would not deal with him or her.

This is just an example of what you probably should NOT do. If blogging and making money with AdSense is your long-term goal, you want to stay on good terms with Google.

You can’t find any reasonably priced, quality AdSense sites anymore

To demonstrate the lack of quality adsense sites for sale, at a reasonable price, here is a screenshot of EP Marketplace listings monetized with AdSense, taken on Dec 26, 2017:

AdSense Website Listings on Empire Flippers - Dec 2017

At the time of this screenshot, there were 62 live listings, and only ONE 100% AdSense site. I would never buy it, because it’s making less than $1,000/month and the seller wants $58,000 for it (58X multiple).

Sure, EP states that average income is $2,078/month, but that is AVERAGE for the last 12 months!

Back in Sep 2016, the site was making over $6K, but has since dropped to just under $1K income. Moreover, page views dropped from 386K to 45K per month. See 2nd screenshot:

Empire Flippers listing 41062 selling for 58 multiple - drop in traffic and revenue

What all this means is that website investors who really know what they are doing, scoop up all the good sites, and pay premium multiples, BECAUSE they know AdSense is the best!

Beginner
$169
Single site
Mobile & Desktop ads
Ads Above & Below Content
Powerful A/B Testing
Place ads with Short-codes
Ads Inside Comments
Buy Now >
Ultimate
$329
Unlimited sites
Mobile & Desktop ads
Ads Above & Below Content
Powerful A/B Testing
Place ads with Short-codes
Ads Inside Comments
Buy Now >

Why I created my own AdSense Plugin for WordPress

There is a million ways to put up ads on your site, as well as a myriad of tools and plugins with the sole purpose of placing ads.

I will tell you how I have done it when I was just getting started making money online, and how I do it now.

10 years ago, when I started using AdSense, I would copy and paste ad code directly into HTML of my static sites, and later into “post editor” of my WordPress blogs. This is a very ineffective and slow process, if you deal with more than 5 page websites. Imagine having to change one ad on 100 WordPress posts manually 🙂

Today I do it all using my own WP Adsense plugin, which I developed, because there aren’t any good alternatives!

Here is how it went down:

Early days of AdSense on WordPress

In 2010-2011, when I switched all my sites to WordPress, I tried a couple of plugins, but the results were much less than acceptable.

Ads would overlap / overflow text, images or contact forms, and would be displayed in completely inappropriate places, or on pages where I did not want them (contact us, about, home page, etc).

Moreover, I couldn’t control this behavior, because plugins were very primitive, and built by developers, who did not understand Adsense optimization and placement!

Seeing how broken all the plugins were, I started to learn PHP and WordPress theme design, and began placing ad code into WP theme templates. For example, above and below the_content(); function, which would display ads above ad below page/post content.

AdSense and MOBILE

This worked until the “mobile revolution” came about. At that time, old static (non-responsive) WP themes with ads on them began to look completely out of whack:

AdSense on non optimized mobile site

To deal with this problem, (around 2013) I purchased WPtouch pro plugin (ver. 2) for $79, which worked ok. However, it took enormous time to place mobile ads on my sites (modifying WPtouch theme files). I now could run 2 themes – one for desktop & one for mobile, with their own sets of device specific ad units.

Then version 3 came out, which was a $39 upgrade – I purchased that one as well, and as a result everything stopped working. I never figured out how to fix it, and after wasting 50+ hours & $128 I gave up on it.

WPTouch out – enter Jetpack Mobile Theme (Minileven)

Fortunately, I discovered the WP JetPack plugin, which had a mobile theme (minileven), and automatic switching between Desktop and Mobile designs (this doesn’t work for tablets/iPads).

I was ecstatic – JetPack mobile theme worked great, was fairly easy to modify and place ads, and actually looked pretty good! This carried me through 2015.

The only problem was when you upgraded JetPack plugin, it would overwrite Minileven, with all my modifications, and all ads would be gone! The only way to deal with this, was to back up Minileven folder, update Jetpack, and then restore backup files.

By 2015-2016, I had too many websites, and “upgraded my ad insertion system” to having a bunch of ad template files, and calling them inside theme templates using PHP include functions.

This system worked very well, but once again was not efficient. Every now and then, I would overwrite the Minileven folder, and would have to restore from backups, losing some of the changes made in the process.

With the rise of “Responsive WP Themes” I no longer needed the JetPack Minileven mobile theme. I no longer needed 2 themes, and 2 sets of ads for mobile/desktop. I could use one theme!

Now the problem was how to show smaller mobile ads & bigger desktop ads in the same spot? I tried responsive ads and got very disappointed with the results.

So I set out to build a system (in PHP) which would recognize the device, and serve up the appropriate ad size. I ended up creating this free PHP mobile ads script (which you can use on any WP or PHP site with some coding).

The video below will demonstrate exactly how I did all of the above, and how you can do it like a pro, if you don’t want to use a plugin:

Creating of AdSense Ninja plugin for WordPress

I once again researched available WP Adsense plugins, and quickly confirmed – they were still just as bad as 5 years earlier!

I’ve had enough of this madness! I had to make my own plugin, so I could integrate adsense quickly, in the right places, and have full control to show or hide ads on specific posts/pages. It would also enable me to do automatic MOBILE ads switching and even AB Testing!

Here is how the early version of plugin looked:

In early days, it wasn’t even a plugin, but rather an extension that I could drop into any WP Theme. Later, I converted it into a full-blown plugin, and now any blogger / WP publisher can use it!

Today, AdSense Ninja plugin is a full featured ads implementation and AB testing platform for small and medium size blogs/websites running on WordPress. You can get my plugin with 1, 5 and unlimited websites license.

However, I understand the needs of larger publishers / ad agencies, as I deal with these issues every day. As a result, I am now developing more advance features for complex WP based portals.

Beginner
$169
Single site
Mobile & Desktop ads
Ads Above & Below Content
Powerful A/B Testing
Place ads with Short-codes
Ads Inside Comments
Buy Now >
Ultimate
$329
Unlimited sites
Mobile & Desktop ads
Ads Above & Below Content
Powerful A/B Testing
Place ads with Short-codes
Ads Inside Comments
Buy Now >

How to Setup AdSense on WordPress – AdSenseNinja WP Plugin Help

Learn how to useAdSense Ninja WordPress plugin, to maximize your AdSense earnings, with smart ad placements, AB Testing, and Mobile optimized ads.

These guide is intended for our customers who purchased our plugin. However, general ideas from this guide can be used by any publisher to enhance ad revenue. You can buy our plugin here.

In this section, we will cover how to use our plugin. If you’ve purchased our plugin, and need to report a bug/issue, use our support form below.

1 – Installation and Activation

Upon purchase, you will receive an email, with your License Key, and Plugin Download link. You will also get an email with your account login and temporary password (change the password upon first login).

Download the plugin, and save it on your computer. If you need it, your license key and download link are always available in your account dashboard (login to your dashboard).

In your dashboard, you can also upgrade your license, manage websites, access Exclusive AdSense optimization videos that are only available for clients, etc.

2 How to install:

In your WordPress dashboard, go to Plugins. At the top, you will have “Add New” button – click on it.

On next page you will see “Upload Plugin” button – click on it, and you will see upload prompt.

Select plugin file that you saved on your computer, click “Install Now”, and then Activate the plugin. You are all set with step 1.

2.1 How to activate:

Before you can start using AdSense Ninja, you will need to activate it with the license key that was emailed to you.

If you misplaced your key, or cannot access your dashboard, submit a support request, with your name, email used for purchase, etc.

Step 2.1: On left-side menu in WP Dashboard, click “AdSense Ninja” link.

Step 2.2: Paste your license key, and click “Save Changes” button.

Step 2.3: Page will reload, and you will see “Activate License” button. Click it!

Step 2.4: If your license is valid, and you’ve not exceed maximum number of websites activations, you will see an “ACTIVE” success message.

3) Troubleshooting Activation:

If you are having issues activating, first, make sure that you did not exceed the site’s limit of your license. If site limit is not exceeded, do the following:

Step 3.1: Select license key, and delete it from “License Key” field. Click “Save Changes”. This will deregister your license from WP database.
Step 3.2: Start over, by following Activation Instructions above.

4) Placing Ads on Your Website

AdSense Ninja plugin uses “ad placement” principal to display ads in different parts of your website / templates.

There are 5 static (default) ad placements:

  1. Top ad (between Post Title and Content).
  2. Bottom ad (immediately after content).
  3. Content 1 & 2. We currently use short-code to display this ad. However, we are developing an update to the plugin, which will enable you to place these ads automatically, after X number of paragraphs.
  4. Comment Ads (will display ads in WordPress post/page comments, based on the interval you select).

Here is the diagram of ad placements/locations:

You can use same ad unit code for ALL placements / locations. However, using a Large Rectangle (336×280) is not allowed on mobile, above the fold (300×250 is allowed).

Therefore we recommend that you create at least 2 ad units – one to use on desktop, and one on mobile. Our plugin will automatically detect if site visitor is viewing your site on mobile device, and serve appropriate ad size (provide by you).

4.1 Desktop and Mobile ads in Same Placement

Here is what Top ad placement looks like in plugin dashboard:

 

Note: we use 336×280 large rectangle ad for desktop, and 300×250 for mobile.

Once you place ad unit code into Desktop/Mobile ad boxes, you can select to show this ad on ALL posts and pages.

If you do not select these Global setting, given ad placement will NOT automatically display.

4.2 Disable Global Ads on Individual Posts / Pages

If you need to disable any static (default) ads on a particular Post or Page, you can override the global setting inside Post Editor, using Ad Setting toggles:

4.3 Displaying ads in other placements

To show ads in other placements, you will need to paste ad code into Desktop & Mobile boxes for each placement (such as Bottom ads, Content 1 & 2, Comments, etc.) that you want to use, and activate global display options, if you want to show them on all post/pages.

NOTE: If you leave Mobile or Desktop ad box blank/empty, nothing will display for given platform. You should use both boxes.

NOTE: iPads and other Tablets are considered “desktop”  devices by our plugin. Therefore, ad desktop ad unit will be shown on all tablets.

AB Testing

You can use our powerful built in AB Testing system to test different ad sizes, in different locations on your page.

AdSense Ninja Plugin - AB Test Settings

Such AB tests helped us find ad sizes that performed up-to 137% better in terms of revenue.

Therefore we highly recommend that you run AB experiments. This can yield significant boost in earnings!

You can also test AdSense versus other ad networks, such as Chitika, Media.net, Ezoic, ThriveAds, etc.

To run an AB test in a particular placement, toggle “Enable AB Testing” for a placement you want to test. Once you enable AB Experiment, two extra ad boxes will appear. You can place your Variant B Desktop & Mobile ad code in these boxes.

In one of our AB experiments, we tested 728×90 px Leaderboard vs. 336×280 px Large Rectangle ad units. Much to our surprise, one of them performed 137% better than the other, in terms of earnings!

We ran this test until we had ~50000 combined ad impressions, which were split fairly equally. In the end, Variant A made $41.43, compared to Variant B, which made only $17.44!

This experiment alone, allowed us to increase monthly revenue on that website by $300!

We recommend that you run your own tests – that is the only way to find out how different ad sizes will affect your earnings.

PRO TIP: You can run independent AB experiments for EACH ad placement. AB tests will not interfere with each other.

Testing things such as different ad sizes, fixed vs responsive ads, different ad networks (AdSense vs Amazon or Media.net, etc) can yield surprisingly good results!

For proper testing, we recommend setting up unique Custom Tracking Channels (inside your AdSense Dashboard) for each ad unit being tested.

NOTE: If you leave any ad box empty, no ads will show. For example, if you populate Desktop Variations A & B, but leave Mobile Variation B blank, ads on mobile will only show 50% of the time, and vise versa.

5.2 Setting Up Custom Tracking Channels in AdSense Dashboard

When you setup our AB tests, you should create 4 ad units for each experiment. Remember that you can have up-to 4 ads in the same placement, running 2 ab tests in parallel.

Essentially this creates 2 AB experiments (2 desktop units and 2 mobile units).

Let’s assume you are testing TOP ad placement. Setup the following ads (in BOLD is the Ad Unit Name, and corresponding Tracking Channel):

1) TOB – AB 336×280 – 336×280 large rectangle (Desktop Variant A)
2) TOB – AB 728×90 – 728×90 leaderboard (Desktop Variant B)
3) TOB MOBILE – AB 300×250 – 300×250 rectangle (Mobile Variant A)
4) TOB MOBILE – AB 300×50 – 300×50 mobile banner (Mobile Variant B)

You can use any ad sizes, and should experiment with “Custom Ad Sizes”. Ad sizes above are just and example/suggestion.

After you setup these ads and custom channels, let the experiment run for at least one week. Depending on site traffic, you may have to run the test for a month or more.

5.2 Tracking AB Test Results

To find the results of your AB Tests, you will have to create unique ad units for each variation, in each placement, and unique “custom tracking channel”, that will correspond to each ad variation.

We recommend at least 15000 ad impressions for each AB test variant, before you can definitely say which one is the winner.

Reason for this, is that you may have “fringe” high clicks (random clicks that pay over $10-50), that may completely throw off your statistics. However, if you have high number of impressions for each AB variant, these random fringe clicks will level off.

Running AdSense reports to see AB Test results:

Once you setup these ad units and tracking channels, run Custom Channels report. Select 2 tracking channels for either Desktop or Mobile platform.

You should never mix mobile and desktop ads/channels in same AB test/report, because they are not competing against each other.

Once you select 2 channels that I want to compare, “filter” them (to exclude all other custom channels from my report) and then “compare” them against each other.

Don’t forget to circle through Earnings, Page Views, and Page RPM tabs to better understand your result.

How to use AdSense Ninja plugin [Video]

Our plugin is fairly simple to use, but you will still need to “get used to it”. Watch a demo video of how it works:

Before you start making money with AdSense, you will need to create 2 or more ad units – one for Desktop and one for Mobile.

If you don’t place a mobile ad code into the dedicated field, your mobile users will not see any ads.

You should NOT use the same ad for Desktop & Mobile. It will look bad on your website and may cause issues with Google AdSense TOS (terms of service).

We recommend that you setup ad units for each ad placement, along with corresponding “custom tracking channels” and URL channels. This will help you see which ad placements and pages on your blog bring more revenue.

In the following section we will show you how to use AB Testing, which can increase your earnings by 20-50% or more!

Report Plugin Bugs / Issues:

To get plugin support, provide your name, email that you used when buying the plugin, your license key, and detailed description of the bug/issue.

For faster resolution, we also recommend that you include website, where the plugin is installed.

NOTE This form is not intended for adsense optimization questions (how to increase RPM, where it’s better to place ads, etc). If you need AdSense optimization service, or just have general questions, use our contact form.

Optimization questions are explained in our video guides, that you can access, once you purchase the plugin and login to customer area.
We will be adding these videos on continuous basis.

AdSense Auto Ads – 40 Day A/B Test and Review

Will your website/blog make more money, if you use Google’s Auto Ads?

We conducted a 40 day split testing experiment, comparing Auto Ads to Fixed Ads displayed by our AdSense plugin for WordPress!

The results – Google Auto Ads made 38% LESS revenue!

Here is a video review of this experiment:

What is the hype with Auto Ads?

Google states: “AdSense Auto ads is a powerful new way to place ads on your site. Set it and let Google do the rest”.

If you think about it, its a pretty incredible innovation. You don’t have to spend time and energy to figure out how to monetize your blog or website. Using artificial intelligence Google scans a particular page on your site and figures out which type of ad, what size, as well as where it should be placed to maximize revenue.

Google Auto Ads make 38% Less than Fixed Ads served by Adsense Ninja plugin Click To Tweet

In fact, ad placement is the newly added bonus, since Google Adsense was largely automated anyways. Many web masters, and especially ones who are just starting out, are confused about where to place the ads on their pages, in order to make more money. So auto ads essentially takes care of this challenge and allows many more bloggers to sign up with Adsense.

Moreover, the system is supposed to adjust and improve ad placement as it gathers performance data from your pages.

Ultimately, this gives website owners the opportunity to focus a lot more on creating quality content and improving their online services, without having to worry so much about monetization.

Since Google Auto Ads has such incredible potential, we were excited to see whether it can actually earn more money, compared to going through the trouble of inserting and optimizing ads on your own.

After 40 days of testing, we can definitely tell you that if you properly optimize ad placement and ad sizes yourself, you can (and most likely will) make more money, than if you rely on Google’s machine learning AI.

Testing methodology: 50/50 page views split between Auto and Manual ads in WordPress

Before we jump to analyzing the results of our A/B test, it’s important to discuss methodology – how the test was performed.

Also, note that AdSense does not have proper Auto Ads performance reporting. This makes it very difficult to get accurate results. Moreover, WordPress is not an ideal platform for running these types of experiments.

However, with a lot of manual configuration, we managed to have 2 identical WordPress Themes setup to show on 50% of the page views. One with Auto Ads (Variation A), and another with Manual Ad placements (Variation B), set up in the same way as it was, before the test began.

WordPress Theme AB Testing:

To conduct this experiment, we had to use several specialized tools:

To split pageviews and ad impressions between Auto Ads and Manual ads, we used A/B Theme Testing (it is made by Aaron Edwards).

Each identical WordPress theme had about 50% of page impressions (views), served by AB Theme Testing at random. This means that each site visitor saw only one ad variation!

We modified the plugin to have 600 seconds “cookie expiration” time, so that each visitor would see only Auto Ads or Manual Ads.

We used a modified Point theme (free version) with most options disabled, and some CSS/HTML modifications to remove unnecessary page elements.

We ran the test for 40 days, and the entire website had about 41,577 pageviews (reported by AdSense).

Ad Placement – Manual vs Auto Ads

AUTO ADS: We placed Auto Ads snippet in the header.php file of Variant A, between <head></head> tags.

MANUAL ADS: we used AdSense Ninja WordPress plugin to place ads above and below content, as well as in comments – after every 10th comment on each page (note that Auto Ads also places ads in comments, which we took screenshots of).

Additionally, we had ads inside content, about 4-5 paragraphs down, manually placed by [adsenseninja] short-code.

Measuring the results – Auto VS Manual Ads earnings

As I mentioned earlier, it’s fairly easy to measure income from Auto Ads, because of the way Google implements them.

There is (currently) only one way to see the revenue from Auto Ads. Select the Ad Formats report, and then add the Site, which you want to track.

Unfortunately, there is no Custom Tracking Channel available for Auto Ads.

To see results, you need to:

  1. Got to Performance Reports inside AdSense dashboard.
  2. At the top, where it says Report Type > Days, click down arrow, and select Ad Formats.
  3. Where it says Filter, select your Site, where you ran Auto Ads.

How to see Ad Formats report for Auto Ads

Here are the “formats” to identify which ones are attributed to auto ads income:

  • In-page (Manual)
  • In-article (Auto)
  • Anchor/overlay ads (Auto)
  • List view Matched content (Auto)
  • Auto text & display ads (Auto)
  • Vignette ads (Auto)
  • Large Expendables (Auto)

Basically, every ad format that is not In-Page is an Auto Ad type. You select which ones you want to run when you initially setup up auto ads on your site.

Results of the experiment

Here is a screenshot that shows the total combined ad revenue for both Auto Ads and Manual Ads. As you can see from the graph, “In-page” format (manually placed ads) earned $260.32, while Google’s Auto Ads made $161.36 during the same period, with equal number of page views.

If we take the total site revenue of $421.68, then we can see that Auto Ads earned only 38.3% of total. Manually placed ads made 61.7% of all revenue for the duration of the experiment.

AdSense Ninja plugin outperformed Google Auto Ads by 61.33% Click To Tweet

In short, AdSense Ninja plugin outperformed Auto Ads by 61.33% (260.32/161.36 = 1.613287)

Here is another screenshot that shows daily breakdown of each ad format earnings:

From this graph you can see that Manual Ads earned more money nearly every day of the experiment, with only 3 exceptions (3 days), when Auto Ads made more.

Now let’s look at performance of Manual ads on this site, to confirm that “in-page” ads are in fact manually inserted ads, and are not somehow mixed into the Auto Ads.

Here is a line graph report for “all inclusive” custom channel that tracked all manual ads during this experiment.

Note that I made a mistake and did not include “Desktop Comment Ads” into “SE – MANUAL” tracking channel until late into the experiment. That’s why custom channel shows $242.55, whereas “in-page” ads shows $260.32 … We are missing about $18 here.

Finally, here are Google Analytics for both Manual and Auto ads theme. Note – I did not setup Analytics until April 2nd. That’s why you see zero traffic on March 30, and April 1. However, the page views for each variation are within 2% (14,858 for Auto Ads vs 15,178 for Manual Ads) which is negligible, when we consider 61% difference in earnings!

Here is Analytics screenshot for Auto Ads:

And here is Analytics Screenshot for Manual ads:

Once again, page views for both versions were nearly identical in April. Unfortunately, I do not have data for the end of March. However, we assume that since AB Theme Testing plugin did its job just fine for 29 days, March stats are the same.

Analyzing potential losses

I like to play the “what if” game. What if I used Auto Ads (continued to run my experiment) for 12 months straight. How much would I lose? I did some calculations.

If I ran the 50/50 split for 12 months, and assuming traffic would stay the same, I would lose around $903! If I ran ONLY Auto Ads for 12 months, I would lose $1782. These numbers are based on a little spreadsheet that I made.

Conclusion – with Auto Ads you are losing money!

I don’t want to beat the dead horse anymore, but from 40 days of testing, we can clearly see that I lost 38% of revenue ($98.96) during this experiment, and my manual ads earned 61% more.

While I take into consideration that my ad optimization is somewhat better than most people’s who will read this, most web masters / bloggers should be able to get at least 25-30% better results by using fixed size ad units.

Future prospects of Adsense Auto Ads

While so far the success of auto ads has been rather mixed, it is important to remember that this is a rather new Adsense feature. As more bloggers sign up for the service, Google will have more information to further improve the performance of its auto ads.

Its highly possible that in a few years, auto ads will outperform manual ad placement efforts, as well as existing WordPress Plugins for Adsense.

For now, I recommend running tests, similar to the one I described above, to see what would work best for your website.

 

AdSense WordPress Plugin DEMO

AdSense Ninja plugin for WordPress inserts ads Above, Inside & Below Content, as well as in Comments!

All ad placements have Mobile Optimization built ins, as well as extremely powerful, yet simple to use AB Testing system!

See the Power of AdSense Ninja WP Plugin in Action

We placed 4 ads on this page: Top (above content), Bottom (directly after content – no interactions from other plugins), in content, and in comments.

AdSense NINJA WP Plugin
Demo Content AD - DESKTOP
Variant B

Below is a “demo in-content ad unit, with AB testing enabled:

Second most powerful feature is Easy A/B testing of different ad unit sizes / colors / layouts, to determine which ad would work better in the same placement.

AdSense NINJA WP Plugin
Demo Content AD - DESKTOP
Variant B

To see different variations of ALL ads on this page, just reload the page (Command+R on Mac / Control+R or F5 on PC). Each time you reload a page, a AdSense Ninja will randomly show A or B variant. Approximate display percentage for each variant is about 50%.

Each ad placement AB test runs independent of other units. So you won’t see ALL A or ALL B variants on same page, every time (though it may happen randomly).

Benefit of split testing your ads

By testing Google’s Responsive ad unit VS a fixed size ad in same placement, we were able to increase the RPM (revenue per 1000 page views or simply revenue per site visitor) by 89% for all mobile traffic, and 103% for the entire site.

Evidence was so overwhelming, that we only had to run the test for 5 days!

Beginner
$169
Single site
Mobile & Desktop ads
Ads Above & Below Content
Powerful A/B Testing
Place ads with Short-codes
Ads Inside Comments
Buy Now >
Ultimate
$329
Unlimited sites
Mobile & Desktop ads
Ads Above & Below Content
Powerful A/B Testing
Place ads with Short-codes
Ads Inside Comments
Buy Now >

Easy Mobile Ads!

AdSense Ninja allows to easily show one (bigger) ad for Desktop users, and a different ad for Mobile users, without any custom coding, or knowledge of PHP/JS/HTML!

Simply paste the code for your desktop ad and mobile ad in the appropriate box in the plugin settings panel.

AdSense Ninja Plugin - Pasting Desktop and Mobile Ad Code

Once you paste your code, the plugin will automatically serve the appropriate version depending on device USER-AGENT, to maximize your Mobile ad revenue, and nor break your website’s design/layout!

Mobile ads are only served on smartphones – iPads / Android tablets display desktop version of your ads.

How to preview mobile ad version?

You can either load this page on your smartphone, or just open “Inspect Element” or Developer Tools in your browser.

For Chrome, Firefox and Safari, use the following method:

Open whatever panel you used last: Command + Option + IF12 or Control + Shift + IOpen the Console panelCommand + Option + JControl + Shift + J

Action On MAC On PC (Windows/Linux)

In Edge/Internet Explorer, procedure should be very similar. You can always google it.

Once you open Dev Tools, enable “Toggle Mobile Device”, which changes USER-AGENT on the fly, and shows appropriate “device” right in browser window. This works best in Chrome, because the feature works out of the box. Firefox does not have automatic USER-AGENT switcher, and needs separate add-on for this.

To toggle “Mobile Device” in Chrome, open Dev Tools and press Command+Shift+M on Mac (Control+Shift+M on PC) or just click the DEVICE icon in the left top corner of Dev Tools panel (see image below).

In Safari, go to Menu > Developer > User-Agent, and select desired mobile device. I always test for iPhone, but it doesn’t matter, as long as it’s a Smartphone user agent.

Mobile User Agent in Safari

Once you have enabled Mobile User Agent in Safari, the page will reload, and you will only see Mobile ads. If you want to see how it looks on the actual mobile device, go to Menu > Developer > Enter Responsive Design Mode. From there you can choose a multitude of iOS device to preview your site/ads, as well as change user agent. Shortcut for this is Command+Option+R on Mac (Alt+Control+R on PC).

Make money online fast by using AdsNINJA

So what are you waiting for? Get your plugin now, and start making more money on AdSense or other ad networks! When you buy this plugin, you also get access to my special video series on how to increase AdSense revenue:

  • Which ad sizes work best on Desktop and Mobile?
  • What are the best ad placements?
  • How to optimize ANY WP Theme for AdSense

Not convinced? See all the benefits of AdSense Ninja plugin here.

Also check out how I used this plugin and my ad-placement techniques to increase my own AdSense income:

How I doubled Ad Revenue of my site in 1 month
Why you should not use Responsive ads on Mobile

Flippa Scam - Bad Websites Sellers and Buyers on Flippa.com

Be Ware of Scams When Buying Websites on Flippa

I buy websites on Flippa, and it is always difficult to figure out whether the site is actually worth the price.

When scouting a potential investment website, you want to know if it will lose rankings, whether it is banned from AdSense, or has many bad links.

Add to this that 50% or more sellers want to SCAM you, or are hiding important info. Thus, investing in websites becomes a VERY risky business venture.

However, the good news is that most scams are easy to spot if you look closely and pay attention to important details.

Here is my video review of some obvious but very deceptive scammers who went as far as making a Fake Adsense Earnings Proof Video (some actually made a fake Adsense dashboard).

These are critical things that you should always check for:

Scams on Flippa video

The obvious red flags

1) Verified AdSense income

When a seller claims income from Adsense, Flippa offers a mechanism to verify that income “belongs” to the specific website. In theory this cannot be faked, and you should see a green line on the Earnings graph inside the listing.

I still go further, and ALWAYS ask sellers to provide additional screenshots of last 30, 90 and 365 days site reports, that highlight Revenue, Page Views and RPM tabs, and show 3 line on the graph.

If a seller claims income from AdSense, but it’s not verified, you should probably avoid this website, and move on.

Sure there are exceptions. For example my $10,000 website purchase – seller was using original site creator’s AdSense account AFTER he bought it … However he still managed to verify it with Flippa.

2) Always request Google Analytics access!

It is absolutely essential to have complete (read and analyze) Google Analytics access from the time you contact the seller to the time you finish transaction (and preferably that seller makes you Admin after sale is completed, to retain old data).

NEVER, NEVER, NEVER Buy Websites Without Google Analytics Access (if available).

Flippa Scam - Bad Websites Sellers and Buyers on Flippa.com

I never buy sites unless I’m given Analytics access. If the seller refuses to give access – they are hiding something. NEVER buy such sites.

If the seller agrees to give access after some back and forth, they could be a newbie, but you should still consider that they are hiding stuff. I never had luck with such sellers, and never ended up buying from them.

Another tip: ff the seller gives you access to google analytics only for 24 hours or revokes access without telling you – don’t buy from them.

Fake Amazon Affiliate Income

It is VERY easy to fake Amazon income because of POOR reporting system by Amazon. When I say “poor” I mean it’s not designed for site sales.

Amazon reporting is based on Tracking IDs, which can be used on multiple websites.

For example – seller claims $500 monthly income from Amazon Affiliate program. In reality, the site can be making only $100/month, because the same link (Tracking ID) is used on other websites, thus inflating income.

PRO TIP: Do a reverse search on Amazon Associate ID, using http://analyzeid.com. You can search the domain name, Amazon ID, AdSense PUB ID, etc. Do as much cross-research as you can, to make sure Amazon Income is not fake.

For example – search Google for dpsgeneral-20. You will get the AnalyzeID in 1st position. It is a paid service, but you can use it free (I clear cookies to continue using for free 🙂 ) … However I find this is the best such service available (and most accurate), so if you do this a lot – consider upgrading.

dpsgeneral-20 belongs to problogger.net and is also used on 3 other websites. So if one of those was for sale, seller could claim income from 4 sites. You get the gist … bottom line – Amazon income is easy to fake and you should spend extra time analyzing it.

Moreover, since new Amazon affiliate rates go into effect on March 1, 2017 (which will result in 10-40% drop in incomes), I would not pay more than 10-15 multiple for a website earning primarily from Amazon.

1) Screenshots can be Photoshop’ed Never trust screenshots exclusively. It’s very easy to fake any image, and make it look very realistic. Always ask for additional proof of income (video walk-through preferred).

In most cases, scammers don’t even need Photoshop. It can easily be done with browser “inspect element” tool, by changing page’s HTML code, to look the way you want it!!!

As an example, here is a screenshot of a REAL amazon earnings report:

Amazon Affiliate Income Report - REAL

Here is how changing the report’s numbers makes it look like the site is making much more money, than it does, using inspect element.

Note, “inspect element is built into nearly every browser. In some cases, scammers can even do it on a mobile phone (although it’s a massive pain in the a$$).

Fake Amazon Affiliate Income using Browser Inspect Element

This took me just 5 minutes, to make it look like I earned $18,987.66 instead of $87.66.

PRO TIP: Never trust screenshots – they are VERY easy to manipulate. Always request a Skype screen-share to verify earnings! If a seller gives you lame excuses – don’t waste your time, just walk away, as it’s 99% a scam!

2) If you feel that seller is hiding something or there is something fishy – WALK AWAY – If it smells bad, it probably is bad, and you should not lose money to find out if it’s in fact bad!

There are too many sites out there to deal with bad sellers / websites, etc.

Conclusion – Scams are abundant on Flippa

The reality is that most sites that are on sale on Flippa are junk! Be very careful making a buying decision.

To recap:

– Many sellers on Flippa are scammers.
– Never trust any seller or buyer, even if they have 100% positive feedback.
– Most sites on Flippa are complete garbage (overpriced, crappy, etc).
– Always look for reasons NOT TO BUY a website. This is the only way to get good deals.

I speak from experience of having skin in the game – as of now I’m in for almost $50,000, and am always looking to buy more.

However, it’s become increasingly difficult to find a good website to invest in.

Once you weed out all the bad sites, most decent ones are now overpriced because so many new investors are getting into the game and are paying outrageous multiples.

What to look for in a website

– verified Google Analytics and Adsense

– provide high resolution screen shots of Adsense site report for several periods, such as last 30, 90 and 365 days, where revenue and page views lines are clearly visible, and where you can also see the domain.

– contact the seller to get access to Google Analytics to verify traffic. If seller refuses, its an instant red flag.

– if a website makes money on programs other than Adsense, seller should provide clear and verifiable proof of income. he should have a screen share over Skype to verify income sources and amounts. I would still be critical of these. My preferred website type is monetized with Adsense.

Best of luck and don’t loose your money!

AdSense CPM (RPM) Improvement Stats

Most websites are under-monetized, and can earn 50-100% more with Google Ads. I can help you achieve this goal by replacing Responsive Ads with Mobile Optimized ads that pay more per click (higher CPC) and place ads in right places to get hight Click-Through-Rate (CTR), leading to higher overall revenue per visitor (RPM). Here are some of my results in last 18 months:

Site 1: Increased RPM from $5.02 to $10.86 (up 116%, consistent over 8 months)

Site 1 RPM After Optimization

Site 1 After Optimization: AdSense RPM increase by 116%

Site 1 RPM Before Optimization

Site 2: Increased RPM from $12.33 to $28.05 (up 125%, consistent over 10 months)

Site 2 RPM After Optimization

Site 2 After Optimization: AdSense RPM increase by 125%

Site 4 RPM Before Optimization

Site 3: Increased RPM from $4.66 to $17.55 (up 227%, consistent over 11 months)

Site 1 RPM After Optimization

Site 3 After Optimization: AdSense RPM increase by 227%

Site 3 RPM Before Optimization

Site 4: Increased RPM from $6.62 to $13.10 (up 98%, consistent over 18 months)

Site 4 RPM After Optimization

Site 4 After Optimization: AdSense RPM increase by 98%

Site 4 RPM Before Optimization

This was my crown jewel – I sold this one on Empire Flippers for $30,982 in Nov 2017. The listing lasted less than 6 hours – one of the fastest sales on EmpireFlippers to my knowledge … I mean you can’t go much faster than that. At the time of this post, the funds were wired to me – should be arriving tomorrow.

EmpireFlippers Site Sale - Funds Transfer

Expect a full writeup on this soon.

All of the stats above are for my investment websites, most of which I bought on Flippa.

How I optimize / increase adsense income?

My approach is simple & effective – optimum ads placement + AB testing, for maximum RPM (revenue per visitor).

I optimize Mobile/Desktop ad placements & run A/B testing of different ad units to delivers maximum results, without compromising user experience & being Adsense TOS compliant.

If you have a high traffic website & want to substantially improve Ad Revenue – I’m your guy! I deliver results, easily measured in RPM increase.

What I do: 

✓ Adsense placement in WordPress and custom websites.
Mobile & Desktop ads optimization
✓ AB Testing of ad units, size/colors.
✓ AB testing of individual pages, or even entire site designs / WordPress themes.
✓ Extensive knowledge of WordPress / HTML / CSS / PHP needed for fast deployment of Adsense on most website platforms
✓ Custom ad placements based on user-agent, screen size, visitor’s country, etc.
✓ Optimizing mobile site UX/UI to make it load faster & display ads for max RPM/revenue.
✓ Full compliance with Adsense TOS

$100+ per day AdSense Income

$112/day – AdSense Passive Blogging Income

I make $112 per day, on Google AdSense. Not to brag, but this is a very nice passive income, considering that last time I updated my websites about 6 months ago (sometime in March or April 2017). In this post I will quickly lay out how that happens.

Now I don’t make $112 every day – that is an average of all my AdSense income so far this year ($32,334.99) divided by 289 days (today is Oct 16, 2017).

First – proof:

Here is the screenshot of my YTD income:

AdSense - $112 per day passive income

In screenshot I selected all AdSense for content earnings from Jan. 1, 2017 to Oct. 16 2017. Keep in mind it about 5pm, so there will me more earnings today.

While the graph shows a steep growth curve from January to June, and then slight decline, the revenue for last 3 months averaged about $3500/mo, which is more that $112/day. So my projections are that income will continue to be over $100/day through the end of 2017, and I will earn about $40K for the whole year, just with AdSense.

Passive AdSense income

As mentioned, i barely do any work with my sites, after initial acquisition and optimization. I sometimes have 1-5 new articles created, just to freshen up the content and then go on HARO to score some quality mentions, to keep up the rankings. Then I get too busy with other projects, and just don’t have any time to update my sites. I typically spend no more than 40 hours of total work on my investment sites.

I also don’t build sites (anymore) because it’s very time consuming for my to create content and get sites to rank. I prefer to invest, and recoup my initial investment in 12-18 months. Some projects take longer, while others pay for themselves in less than one year, and start making NET income!

I also earn some Amazon and other affiliate income from these sites, but AdSense is the biggest earner by far. Here are my monthly reports, so you can see the income breakdown:

Dec 2016

Nov 2016

I haven’t had time to publish later months reports, but things are going pretty well! For example, in Dec 2016 I made $2,994.08 from ALL my sites and all sources of income. In Sep 2017 I made $3,418.79 just from AdSense. , and this number does not include the sites that are in my wife’s name.

Update: In October 2017 my full month AdSense income was $3,539.67.

Make money from your blog

Not everyone can buy and monetize investment sites. But most people can run a pretty successful blog. Most tools that you need are either FREE or very inexpensive. WordPress is free, and has thousands of great and free themes and plugins. So basically all you have to do is create great content for your readers and do some social marketing and SEO.

But monetizing WordPress blogs is a different story. Most bloggers are not good at optimizing AdSense, let alone placing it in the right places across their blog. There are a million of plugins that do it, but none of them do it well. Problem is – these plugins were created by programmers – not Adsense publishers.

I was one of those bloggers struggling to find optimum way to display ads on my blogs/websites. Since I could not find a good solution, I first resorted to modifying Themes/templates to automate ad placement. I even had to learn PHP and CSS (took a web programming course in a community college). While this worked great in terms of income, it was very time consuming, and couple of times I crashed my blog (by messing up PHP code) and even got my website hacked!

So i decided to make the ultimate AdSense Plugin for myself. I included ALL the important features in it, and none of the BS / useless stuff that you can find in every free plugin.

My plugin has everything I need to quickly display ads across any WP blog, and do so in a way to maximize income!

  1. Mobile & Desktop ads
  2. Ads Above & Below Content
  3. Powerful A/B Testing
  4. Place ads with Short-codes
  5. Ads Inside Comments

Now you can use my methods for free (only you will have to tinker with your Theme PHP code) or use my plugin.

Here is how to place ads in any WP theme like a PRO and do it for Free:

This is exactly what I’ve been doing for last 3-4 years to put Adsense on all my WordPress sites. It is a cumbersome and time consuming way to do things, but it REALLY, REALLY works way better than using free and even paid Adsense plugins! I’m talking about increasing blog revenue by 30%, 50, even 90% in some cases.

Trust me – spending 2-4 hours once, is well worth making extra $300-1000 every month!

Displaying mobile and desktop ads in WordPress.
– AB testing – limited to templates, since you cannot put PHP code directly in WP post / pages.
– Ads in comments (will require serious PHP knowledge, as you can easily break your WordPress)

CAUTION: The free methods can and often will break your website during testing! It will require modifying functions.php file and Theme template files ( header.php, footer.php, single.php, index.php, page.php, etc) and pasting some PHP code. If you make mistake, your website and even WP Admin will not work. You will also have to create some new files inside your theme.

If you do it, make sure you have:

      FTP or cPanel access to your blog.
      Backup of ALL files that you will be modifying.

AdSense Investment Site – $2579 Net Profit in 12 Months!

One year ago I bought a website for $6700. In one year it has earned $9363 – paid for itself, and made $2579 NET PROFIT or 138% Annual ROI. Here is my post about doubling that website income in first month. In this article I will show how I beat the stock market:

Income and expenses in the 1st year:

1 Year Earnings of an Investment Website:

Original Price: $6784 (with $84 Escrow.com fee)
1 Year Earnings: $9363 (hosting costs: $29/year)
NET INCOME: $2579
Monthly Income before purchase: $327 (31 days)
1st month income after purchase: $617 (29 days)
Daily Income increase: 104%

I bought this website on June 2nd 2016. Site paid for itself in first 8 months – after January 2017, it’s making net profit, and has virtually no expenses except for Hosting and Domain Registration.

How I beat Stock Market with Investing in Websites:

In 2016 market did really well. Here are the stats for major indexes:

S&P 500: +9.5%
Dow Jones +13.4%
Nasdaq +7.5%

Dow Jones – last 12 months (Jul 5, 2016 – Jul 5 2017) +20.37%

I can list many other metrics, but you get the picture. On average, stocks are up 7-15% YoY. So if you invested $10000, your portfolio went up to $10700-$11500 in value, and you may have earned some dividends – say another $500.

Let’s bring everything to the same level and pretend that my site’s price was $10K and therefore 1 year income was $13800 (138% Annual ROI). Now I have wholly recouped my investment, and made 38% net profit. So on average I beat the stock market by 10 fold! Now because in this example you are not selling your stocks and I’m not selling my site, all thing are equal.

However – If you were to sell your portfolio today, you would get about 20.37% premium on your purchase price or $12037 (plus accrued dividends) – about $3000 net profit or 30% ROI

If I were to sell my site at 20-25 months of income valuation at $750/month I would get $15000-18000 + all the income the site has earned (about $10400 as of Jul 5th, 2017). So I would be at $25000-$28000, with about $20K net profit or 350-400% ROI.

We can spin and slice this every-which-way – but the picture is clear – my investment has outperformed dow by about 10 times!

How I did it:

As mentioned in my post from 1 year ago, I figured early on that most of site’s traffic is mobile, and was severely underperforming, because it was setup with Google’s Responsive Ads.

When I added my mobile user detection, and showed AdSense ad units that perform the best on mobile devices, by income increased by 104% in the first month ($327 in 31 days VS $617 in 29 days).

After that, I fine tuned ad placements, to get marginal improvements, and site traffic has grown. So after 3 months, my income went from $317 to over $1000 per month in Sep 2016.

After that, it has been a roller-coaster, as my site lost rankings due to some unexplained Google update in Feb 2017. However it has stabilized, and site now sits at about $750-800 per months. Sure it’s a decrease, but I’m not worried. Every dollar it makes as a NET Profit, and I don’t do anything. I literally have not updated the site in 7 months! All I do is login once every 2-4 weeks to check the stats and approve/respond to comments. This is a truly hands-off business.

Should you invest in websites?

Answer is NO and YES. I put NO first on purpose. Most people are not prepared to buy sites. If you have never owned a site – you should either start your own SELF HOSTED blog/site and build up some experience running and managing it. Then apply to AdSense program, and see how you do monetizing it. There are many great tips on my blog.

Don’t jump into buying sites. There are MANY scammers and 95% of all sites for sale are garbage. Finding the good 5% is a true art, and you cannot be learned overnight, or without experience in verifying traffic, income, vetting the seller, and know how to transfer site content + domain, without losing traffic in the process.

If you are an experienced website owner / webmaster / blogger, but have never bought a site before – start small. I’d recommend spending no more than you can afford to lose AND no more than $1000 on your first 2-3 sites! Also don’t buy too many sites, too quickly. You can run into a million different issues and problems.

MOST IMPORTANT – Cherish and respect Google and it’s AdSense program. For me – even a very promising site that can potentially get my AdSense account banned is an NO GO! If you lose you AdSense account, you will probably never get it back.

Just imagine spending $10000 on a site and getting suspended by google – you will immediately and (most likely) lose ALL earnings from AdSense, and alternatives make less than 25% of what google pays!