AdSense income calculator helps estimate monthly income from Google Ads on your website, competitor or potential investment website. Calculations are based on Monthly traffic / page views, traffic sources (Google organic / social / direct) Mobile vs Desktop and country from where users come to your site.
If you own a website, or consider buying one – the estimate you should be looking at is between LOW-END to MID-RANGE. High-End range is rare. However, you can increase your RPM, and subsequently site earnings, by optimizing ad placement.
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What do the Low, Medium and High income ranges mean
These ranges represent an IDEAL maximum RPM (Revenue per 1000 page views) that your website can earn. Ideal means that 100% of your site traffic is US, ORGANIC, DESKTOP.
- Low range: Maximum $8 RPM
- Mid range: Maximum $15 RPM
- High range: Maximum $30 RPM
While ideal is possible in theory, its impossible in reality, for websites that have any moderate level of traffic. Therefore, Max RPM is reduced by factors such as Source of traffic (organic being the most profitable), Country of visitor (US being the highest Cost Per Click country) and Desktop/Mobile, with desktop, typically offering better RPM/CPC.
Real Website AdSense Income Calculation
Try calculating my site’s earnings before I bought it:
US Traffic: 42%
Desktop traffic: 28%
Organic traffic: 82%
What you will get is a low-range between $179 – $1300. If you read my report, the last 30 days income on the site was $325, and I increased it to an average of $835 (based on $27.85 / day for first 14 days)
Earnings estimates fall inline with 90% of small-to-medium size websites monetized with Google AdSense. The outlying 10% can have an extremely high or extremely low RPM, due to site’s nature. For example, my clients have sites where RPM is BELOW $1.00 and ABOVE $50.00 consistently (for years), both with primarily US traffic. These extreme cases however, are not included in the calculation.
RPM Extremely High and Low RPM
Here are screenshots of two different websites, with extremely low and extremely high RPM. What you need to take from this – it’s very unlikely for you to fall into either of these categories, but it is possible!
Extremely Low RPM – $0.53 with 100s of millions of pageviews
This site has earned over $250K in its lifetime, and is now making over $8000/month.
Extremely High RPM – $87.41 with 100s of thousands of pageviews
This site has earned over $120K in its lifetime. Currently is not monetized with AdSense, because it shifted into product sales.
NOTE: AdSense income estimates are based on millions of unique page views and over $1,000,000 in AdSense earnings used for calculating your website income potential.